https://dheenweening.com memetics Tue, 14 Mar 2023 18:12:02 +0000 https://dheenweening.com en https://dheenweening.com/splash Wed, 28 Feb 2018 23:52:40 +0000 memetics https://dheenweening.com/splash “ I’D RATHERUSE MY IMAGINATIONTHAN A CALCULATOR” &nbsp;PRETTY SURE THIS CAME OUT OF MY HEAD AND I LIKE IT ... https://dheenweening.com/welcome Wed, 14 Mar 2018 20:26:28 +0000 memetics https://dheenweening.com/welcome &nbsp; &nbsp; Existential detective, spirit guide and gentlemen anarchist.&nbsp; &nbsp; &nbsp;&nbsp; Currently functioning as a small agency servicing clients and brands big and small. Partnering with design teams and leadership on brand strategy, identity, design language,&nbsp;creative direction, graphic/textile design and concept design. The following work is a selection of projects. ideas and images chosen to provide an impression of experience, scope, creative practice and thinking. Further examples, CV and/or bad advice available upon request. &nbsp; &nbsp; Welcome, make yourself at home.&nbsp; &nbsp; This site is a WIP so please temper your surprise if/when encountering, gaps, deadends, run-ons, incongruity or experimental grammar. I will be adding content/projects in an ongoing fashion. Feedback is welcome. https://dheenweening.com/visual-index Tue, 20 Mar 2018 01:12:36 +0000 memetics https://dheenweening.com/visual-index <img width="8000" height="5333" width_o="8000" height_o="5333" data-src="https://freight.cargo.site/t/original/i/7c5dcfe7e7c346992aa5a08fd07b475273af08e36389e87837b2a0f579e6f550/36X24_landscapedw.jpg" data-mid="16779875" border="0" data-no-zoom="true" alt="SHOW DON'T TELL" data-caption="SHOW DON'T TELL" src="https://freight.cargo.site/w/1000/i/7c5dcfe7e7c346992aa5a08fd07b475273af08e36389e87837b2a0f579e6f550/36X24_landscapedw.jpg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/60117502acb70c53776b0cd365c5edb29c61e20e21af501686b4df6a85e049bb/the-north-face-timberland-00-2.jpg" data-mid="16779902" border="0" data-no-zoom="true" alt="TIMBERLAND X TNF" data-caption="TIMBERLAND X TNF" src="https://freight.cargo.site/w/1000/i/60117502acb70c53776b0cd365c5edb29c61e20e21af501686b4df6a85e049bb/the-north-face-timberland-00-2.jpg" /> <img width="5072" height="3382" width_o="5072" height_o="3382" data-src="https://freight.cargo.site/t/original/i/24168d67dfda534b31368885472e7709cae6890c72cbbe0cd32e99ae1ec6b7a4/TMC__Homestead_VintageWhiteSparse_Collection__F17_crpd.jpg" data-mid="16662265" border="0" data-no-zoom="true" alt="HOMESTEAD" data-caption="HOMESTEAD" src="https://freight.cargo.site/w/1000/i/24168d67dfda534b31368885472e7709cae6890c72cbbe0cd32e99ae1ec6b7a4/TMC__Homestead_VintageWhiteSparse_Collection__F17_crpd.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/e35460a10f415ad25d241693b6d0f07457bb95766b3d8828725a2f46371adaae/Original_Back_Pack_VintageWhite_Detail_2016-06-22_Chicago_Vintage_Pack_Clayton_Boyd_NF0A2ZFC_11P_10050-Final.jpg" data-mid="16662198" border="0" data-no-zoom="true" alt="TNF ORIGINALS" data-caption="TNF ORIGINALS" src="https://freight.cargo.site/w/1000/i/e35460a10f415ad25d241693b6d0f07457bb95766b3d8828725a2f46371adaae/Original_Back_Pack_VintageWhite_Detail_2016-06-22_Chicago_Vintage_Pack_Clayton_Boyd_NF0A2ZFC_11P_10050-Final.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/562cdf355ee4686ecf060b3f0c85673030be2cebbd87efd8796b1a2b1760f659/air-humara-true-2006.jpg" data-mid="16832433" border="0" data-no-zoom="true" alt="NIKE TRUMARA - SOON COME.." data-caption="NIKE TRUMARA - SOON COME.." src="https://freight.cargo.site/w/1000/i/562cdf355ee4686ecf060b3f0c85673030be2cebbd87efd8796b1a2b1760f659/air-humara-true-2006.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/56714c4508dd6bafc742044a88029c56eacd0952550051910900eb81a3ae8ae8/2016-08-08-Showrooms-Urban-Exploration026.jpg" data-mid="16779770" border="0" data-no-zoom="true" alt="URBAN IMMERSION" data-caption="URBAN IMMERSION" src="https://freight.cargo.site/w/1000/i/56714c4508dd6bafc742044a88029c56eacd0952550051910900eb81a3ae8ae8/2016-08-08-Showrooms-Urban-Exploration026.jpg" /> <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/837bce15ac761100bf62c11b6c328ae874b48d2b378257127b78afc631de21f9/WAYFINDER_ASDECK10.jpg" data-mid="16833322" border="0" data-no-zoom="true" alt="WAYFINDER CONCEPT" data-caption="WAYFINDER CONCEPT" src="https://freight.cargo.site/w/1000/i/837bce15ac761100bf62c11b6c328ae874b48d2b378257127b78afc631de21f9/WAYFINDER_ASDECK10.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/65f45275c82af36e8520a7bb7dbf5f6f8c8d4c3a589e18a640ab9f41f4a646bc/NF0A32YL-YUK_W_CryosHiker_Location_Hero_F17__W_CryosDownParka_Location_Hero_F17__2478.jpeg" data-mid="16662244" border="0" data-no-zoom="true" alt="CRYOS" data-caption="CRYOS" src="https://freight.cargo.site/w/1000/i/65f45275c82af36e8520a7bb7dbf5f6f8c8d4c3a589e18a640ab9f41f4a646bc/NF0A32YL-YUK_W_CryosHiker_Location_Hero_F17__W_CryosDownParka_Location_Hero_F17__2478.jpeg" /> <img width="6450" height="4200" width_o="6450" height_o="4200" data-src="https://freight.cargo.site/t/original/i/cb501372ab6b69d33cf10354fdb6d28ed463891f0dcd19f4a02e67d1a862aefc/S19_UE_CREATIVE_V3.jpg" data-mid="30570250" border="0" alt="TOTALLY BOARD" data-caption="TOTALLY BOARD" src="https://freight.cargo.site/w/1000/i/cb501372ab6b69d33cf10354fdb6d28ed463891f0dcd19f4a02e67d1a862aefc/S19_UE_CREATIVE_V3.jpg" /> <img width="4872" height="2436" width_o="4872" height_o="2436" data-src="https://freight.cargo.site/t/original/i/156141590489197d9e7703a3f24b172a90e042c6cfeca7a76944bb6de622a503/abstract-20650_0.png" data-mid="16833502" border="0" data-no-zoom="true" alt="GLITCHSET, GLITCHSET, GLITCHSET" data-caption="GLITCHSET, GLITCHSET, GLITCHSET" src="https://freight.cargo.site/w/1000/i/156141590489197d9e7703a3f24b172a90e042c6cfeca7a76944bb6de622a503/abstract-20650_0.png" /> <img width="1400" height="1000" width_o="1400" height_o="1000" data-src="https://freight.cargo.site/t/original/i/86a267b7f4b74d64afa84f4b14fe4abb276800982e1e540488c3f061bc11ed46/Nike-Air-Max-97-True-Baroque-Brown.jpg" data-mid="16832237" border="0" data-no-zoom="true" alt="NIKE TRUE 97 - SOON COME..." data-caption="NIKE TRUE 97 - SOON COME..." src="https://freight.cargo.site/w/1000/i/86a267b7f4b74d64afa84f4b14fe4abb276800982e1e540488c3f061bc11ed46/Nike-Air-Max-97-True-Baroque-Brown.jpg" /> <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/6f352e5e734ef8cd09f75a4b43ed17871ef8dda4d626869a5cdc12dcc0329fe2/DSC_6380.jpg" data-mid="16779762" border="0" data-no-zoom="true" alt="JACKSON SQUARE" data-caption="JACKSON SQUARE" src="https://freight.cargo.site/w/1000/i/6f352e5e734ef8cd09f75a4b43ed17871ef8dda4d626869a5cdc12dcc0329fe2/DSC_6380.jpg" /> <img width="785" height="524" width_o="785" height_o="524" data-src="https://freight.cargo.site/t/original/i/51d4cf1e7da31c6ba6d401977536f2e2e314802fa9438b124014ec881affaeef/download-5.png" data-mid="30575713" border="0" alt="BLACK &amp; YELLOW - SOON..." data-caption="BLACK &amp; YELLOW - SOON..." src="https://freight.cargo.site/w/785/i/51d4cf1e7da31c6ba6d401977536f2e2e314802fa9438b124014ec881affaeef/download-5.png" /> <img width="1366" height="768" width_o="1366" height_o="768" data-src="https://freight.cargo.site/t/original/i/369cff726d338b4f7629fed371dbe22f1e289fbe56d79e6982712cba0af5291d/MACRO_.jpg" data-mid="30576659" border="0" alt="MACRO - SOON..." data-caption="MACRO - SOON..." src="https://freight.cargo.site/w/1000/i/369cff726d338b4f7629fed371dbe22f1e289fbe56d79e6982712cba0af5291d/MACRO_.jpg" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/0ba20301bc1fe82b5f8318daa7f7b7f57ceae337acdb02696a4c2d40c24ad78b/IMG_4143.JPG" data-mid="30575317" border="0" alt="CULTURAL INFLUENZA - SOON..." data-caption="CULTURAL INFLUENZA - SOON..." src="https://freight.cargo.site/w/1000/i/0ba20301bc1fe82b5f8318daa7f7b7f57ceae337acdb02696a4c2d40c24ad78b/IMG_4143.JPG" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/d98a9383227f25c5ab1de885423ea9c8fbf8a03aff5dde55b7161ea4a392abea/https_2F2Fhypebeast.com2Fimage2F20182F102Fthe-north-face-cryos-fall-winter-2018-release-1.jpg" data-mid="30575982" border="0" alt="CRYOS 2 - SOON..." data-caption="CRYOS 2 - SOON..." src="https://freight.cargo.site/w/1000/i/d98a9383227f25c5ab1de885423ea9c8fbf8a03aff5dde55b7161ea4a392abea/https_2F2Fhypebeast.com2Fimage2F20182F102Fthe-north-face-cryos-fall-winter-2018-release-1.jpg" /> <img width="1366" height="768" width_o="1366" height_o="768" data-src="https://freight.cargo.site/t/original/i/7965a7103b90ec14aaee0b0448c284558b5a5068981db9bfc08ca45d4ca50c93/UNBREAKABLE.jpg" data-mid="30576222" border="0" alt="UNBROKEN - SOON COME..." data-caption="UNBROKEN - SOON COME..." src="https://freight.cargo.site/w/1000/i/7965a7103b90ec14aaee0b0448c284558b5a5068981db9bfc08ca45d4ca50c93/UNBREAKABLE.jpg" /> <img width="638" height="425" width_o="638" height_o="425" data-src="https://freight.cargo.site/t/original/i/a4ab8c0e2870f8bf4d2d406e484173a0e9b006ebe293e6456acb12bd91cfa01e/NF0A3WZR_5SG_hero.jpeg" data-mid="30576041" border="0" alt="CMYK -SOON COME..." data-caption="CMYK -SOON COME..." src="https://freight.cargo.site/w/638/i/a4ab8c0e2870f8bf4d2d406e484173a0e9b006ebe293e6456acb12bd91cfa01e/NF0A3WZR_5SG_hero.jpeg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/72a1ea5c3eb56e4722168b8d34c841359800ea2a9772d99e90ef400476d02f1d/MAJOR-DC-5.jpg" data-mid="30576373" border="0" alt="IDENTITIES/LOGOS - SOON..." data-caption="IDENTITIES/LOGOS - SOON..." src="https://freight.cargo.site/w/1000/i/72a1ea5c3eb56e4722168b8d34c841359800ea2a9772d99e90ef400476d02f1d/MAJOR-DC-5.jpg" /> https://dheenweening.com/the-work-2 Tue, 22 May 2018 01:54:53 +0000 memetics https://dheenweening.com/the-work-2 the work...︎ https://dheenweening.com/show-don-t-tell Fri, 09 Mar 2018 20:19:28 +0000 memetics https://dheenweening.com/show-don-t-tell SHOW DON’T TELL ︎ <img width="8000" height="5333" width_o="8000" height_o="5333" data-src="https://freight.cargo.site/t/original/i/7c5dcfe7e7c346992aa5a08fd07b475273af08e36389e87837b2a0f579e6f550/36X24_landscapedw.jpg" data-mid="12654801" border="0" src="https://freight.cargo.site/w/1000/i/7c5dcfe7e7c346992aa5a08fd07b475273af08e36389e87837b2a0f579e6f550/36X24_landscapedw.jpg" /> <img width="5400" height="7200" width_o="5400" height_o="7200" data-src="https://freight.cargo.site/t/original/i/16568c72be4ccc4dfd7f9a05e4dedf822bb4e77e8e13d6dd4c05dcea9f46cb4e/18X24_PORTRAIT_DW6.jpg" data-mid="12654802" border="0" src="https://freight.cargo.site/w/1000/i/16568c72be4ccc4dfd7f9a05e4dedf822bb4e77e8e13d6dd4c05dcea9f46cb4e/18X24_PORTRAIT_DW6.jpg" /> <img width="21600" height="14400" width_o="21600" height_o="14400" data-src="https://freight.cargo.site/t/original/i/ecf48f561cbae31d6434e81cb7803b45e9b511afeabaefbf65d1ef713c779066/36X24_landscapedw4.jpg" data-mid="12654803" border="0" src="https://freight.cargo.site/w/1000/i/ecf48f561cbae31d6434e81cb7803b45e9b511afeabaefbf65d1ef713c779066/36X24_landscapedw4.jpg" /> <img width="7200" height="5400" width_o="7200" height_o="5400" data-src="https://freight.cargo.site/t/original/i/135645e4cef28b19d865d4598fc061183b1afc53b18bdd8a1d51983944ffd036/24x18_LANDSCAPEDW2.jpg" data-mid="12654811" border="0" src="https://freight.cargo.site/w/1000/i/135645e4cef28b19d865d4598fc061183b1afc53b18bdd8a1d51983944ffd036/24x18_LANDSCAPEDW2.jpg" /> <img width="5400" height="7200" width_o="5400" height_o="7200" data-src="https://freight.cargo.site/t/original/i/89e9cd84a517f4f207dbde08d8e1f225942f757d089aba4e768208325841ec42/18X24_PORTRAIT_DW2.jpg" data-mid="12654804" border="0" src="https://freight.cargo.site/w/1000/i/89e9cd84a517f4f207dbde08d8e1f225942f757d089aba4e768208325841ec42/18X24_PORTRAIT_DW2.jpg" /> <img width="10800" height="14400" width_o="10800" height_o="14400" data-src="https://freight.cargo.site/t/original/i/cb735030bf831ac75820a09c373468bc8114bce4f53479d1e6ed7067afd098c4/18X24_PORTRAIT_DW5.jpg" data-mid="12654809" border="0" src="https://freight.cargo.site/w/1000/i/cb735030bf831ac75820a09c373468bc8114bce4f53479d1e6ed7067afd098c4/18X24_PORTRAIT_DW5.jpg" /> <img width="8000" height="5333" width_o="8000" height_o="5333" data-src="https://freight.cargo.site/t/original/i/e4fd1d045a503fc60d017fa96f882dfd8570f8a099b6d11333b3e5de39f8453f/36X24_landscapedw3.jpg" data-mid="12654800" border="0" src="https://freight.cargo.site/w/1000/i/e4fd1d045a503fc60d017fa96f882dfd8570f8a099b6d11333b3e5de39f8453f/36X24_landscapedw3.jpg" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/60a9a55f6d31a2caadd33e89abcda93f00b2bde61eba427c608499ee3d8e6924/IMG_2474.JPG" data-mid="12806459" border="0" src="https://freight.cargo.site/w/1000/i/60a9a55f6d31a2caadd33e89abcda93f00b2bde61eba427c608499ee3d8e6924/IMG_2474.JPG" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/6e3aecb02506eb640adc137a9e08f2b61776b779c0b655f01b664f7a8dc230b4/BUTTONS_WSTS_MONO.gif" data-mid="12816134" border="0" src="https://freight.cargo.site/w/1000/i/6e3aecb02506eb640adc137a9e08f2b61776b779c0b655f01b664f7a8dc230b4/BUTTONS_WSTS_MONO.gif" /> OK, I’ll tell a little bit. Sometimes big creative decks are heavy and dense. Posters and pins are fun. Before the creative team and I dove headlong into what would turn out to be the most substantial creative deck I’ve worked on, we wanted to shift our own behavior with the hopes of provoking a more dynamic conversation and trigger an emotional response from our design teams and the company at large. We concepted and designed a series of posters, engineered a modular DIY installation outside our studio and distributed handmade buttons to push some our conclusions and insights into a more public light and give them some levity. The posters shown here as flats and the buttons are some of the graphics I designed and contributed to the installation. The below shots show the install mid process and also feature the work of the rest of the creative team who were my partners in crime for this project. In addition to being fun and visually powerful, this creative propaganda is interesting because (if done well) can embed itself into the cultural brain trust. Once ideas become objects, they have the potential to outlive any seasonal/directional origins and plant creative seeds that spawn ideas and connection in perpetuity. Memetics at work. <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/0375b2d9006f89f6ec1fc39a6cf0022a650af7a65d828b475696213fec28ded3/wesay_hall1.jpg" data-mid="12805970" border="0" src="https://freight.cargo.site/w/1000/i/0375b2d9006f89f6ec1fc39a6cf0022a650af7a65d828b475696213fec28ded3/wesay_hall1.jpg" /> <img width="3141" height="2355" width_o="3141" height_o="2355" data-src="https://freight.cargo.site/t/original/i/8d2a9d1eb91dd783e6ab4b6b729c415a071848c056c2e62656aae2b5f42c7abf/wesay_hall3.jpg" data-mid="12805968" border="0" src="https://freight.cargo.site/w/1000/i/8d2a9d1eb91dd783e6ab4b6b729c415a071848c056c2e62656aae2b5f42c7abf/wesay_hall3.jpg" /> <img width="10800" height="14400" width_o="10800" height_o="14400" data-src="https://freight.cargo.site/t/original/i/5a9d64130649af438afa904d46b09deedc0a688063b3712692974731a860dd11/18X24_PORTRAIT_DW.jpg" data-mid="12654810" border="0" src="https://freight.cargo.site/w/1000/i/5a9d64130649af438afa904d46b09deedc0a688063b3712692974731a860dd11/18X24_PORTRAIT_DW.jpg" /> <img width="5400" height="7200" width_o="5400" height_o="7200" data-src="https://freight.cargo.site/t/original/i/b3ce042561f8dacf3426894d3344f053ad59de353d6ca7b559f8a7f28e32d724/18X24_PORTRAIT_DW4.jpg" data-mid="12654808" border="0" src="https://freight.cargo.site/w/1000/i/b3ce042561f8dacf3426894d3344f053ad59de353d6ca7b559f8a7f28e32d724/18X24_PORTRAIT_DW4.jpg" /> <img width="8000" height="5333" width_o="8000" height_o="5333" data-src="https://freight.cargo.site/t/original/i/243e742707fc081fc3eda262d9fbd4e9c8651aca47a471d9b488236c0626a685/36X24_landscapedw2.jpg" data-mid="12654806" border="0" src="https://freight.cargo.site/w/1000/i/243e742707fc081fc3eda262d9fbd4e9c8651aca47a471d9b488236c0626a685/36X24_landscapedw2.jpg" /> <img width="14400" height="21600" width_o="14400" height_o="21600" data-src="https://freight.cargo.site/t/original/i/042a344626f72653b6295516b73ef857d599640cf22693a3334baab81824ed5c/24X36_DW.jpg" data-mid="12654805" border="0" src="https://freight.cargo.site/w/1000/i/042a344626f72653b6295516b73ef857d599640cf22693a3334baab81824ed5c/24X36_DW.jpg" /> ︎ Role/Category :&nbsp; Concept design, art direction, graphic design, gentleman anarchy, brand, creative direction Collaboration with : Peter Valles, Paxton Madison, Makenzie Brown : TNF ︎ ︎ https://dheenweening.com/MOONLIGHTING Tue, 14 Mar 2023 18:12:02 +0000 memetics https://dheenweening.com/MOONLIGHTING MOON LIGHTING Timbuk2 X Astro Capsule ︎ <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5656fb1a5a6b89861409a11b0ec47930105ddb7a864d1bb8a9d180b4d780c8b2/rqlokf9erof91.jpg" data-mid="171641673" border="0" src="https://freight.cargo.site/w/1000/i/5656fb1a5a6b89861409a11b0ec47930105ddb7a864d1bb8a9d180b4d780c8b2/rqlokf9erof91.jpg" /> <img width="2501" height="2501" width_o="2501" height_o="2501" data-src="https://freight.cargo.site/t/original/i/b46cae8dab89efc2c9e1080389864b0a1a50b1bb36f07e8aab5c7a63fe84c8fa/TB2_TESTS-05.png" data-mid="171644268" border="0" src="https://freight.cargo.site/w/1000/i/b46cae8dab89efc2c9e1080389864b0a1a50b1bb36f07e8aab5c7a63fe84c8fa/TB2_TESTS-05.png" /> <img width="782" height="949" width_o="782" height_o="949" data-src="https://freight.cargo.site/t/original/i/2a2204a646e4508cb070b8cd4a996091c963235fe64aa5eb09d6d6214eda1a7f/timbuk2-astro-gaming-cs03-crossbody-sling-galaxy-grey-1037-3-1172-feature-1_4_782x949_crop_center.progressive.png" data-mid="171644480" border="0" src="https://freight.cargo.site/w/782/i/2a2204a646e4508cb070b8cd4a996091c963235fe64aa5eb09d6d6214eda1a7f/timbuk2-astro-gaming-cs03-crossbody-sling-galaxy-grey-1037-3-1172-feature-1_4_782x949_crop_center.progressive.png" /> <img width="2400" height="2913" width_o="2400" height_o="2913" data-src="https://freight.cargo.site/t/original/i/9ca483e9b962d8659793dd2108426f3004c3b3487161093088c9bf13a525c097/timbuk2-astro-gaming-bp35-backpack-galaxy-grey-1036-3-1172-front_1_2400x2913_crop_center.progressive.png" data-mid="171644394" border="0" src="https://freight.cargo.site/w/1000/i/9ca483e9b962d8659793dd2108426f3004c3b3487161093088c9bf13a525c097/timbuk2-astro-gaming-bp35-backpack-galaxy-grey-1036-3-1172-front_1_2400x2913_crop_center.progressive.png" /> <img width="782" height="949" width_o="782" height_o="949" data-src="https://freight.cargo.site/t/original/i/646727398e276ed1d787c2c8c4321a373448fe1cf2ea628f1b88996d5220cc9b/timbuk2-astro-gaming-cs03-crossbody-sling-galaxy-grey-1037-3-1172-feature-3_7_782x949_crop_center.progressive.png" data-mid="171644371" border="0" src="https://freight.cargo.site/w/782/i/646727398e276ed1d787c2c8c4321a373448fe1cf2ea628f1b88996d5220cc9b/timbuk2-astro-gaming-cs03-crossbody-sling-galaxy-grey-1037-3-1172-feature-3_7_782x949_crop_center.progressive.png" /> A simple but fun brief and result. Develop a lunar themed print for the limited collab for Timbuk2 and Astro. Inspiration and color pulled from space suiting and ship cladding but aimed at the imaginitive segment of gamers and their kit. Readable but also a bit evocative and pushed through a forward graphic lens.&nbsp; <img width="1122" height="1132" width_o="1122" height_o="1132" data-src="https://freight.cargo.site/t/original/i/5cf63ca5f3cdb641ee63d5aa9905dd79cdf3cb9e4aac34c3de73b10b1c0f3ae9/Screen-Shot-2021-06-03-at-4.49.14-PM.png" data-mid="171647019" border="0" src="https://freight.cargo.site/w/1000/i/5cf63ca5f3cdb641ee63d5aa9905dd79cdf3cb9e4aac34c3de73b10b1c0f3ae9/Screen-Shot-2021-06-03-at-4.49.14-PM.png" /> <img width="2500" height="2501" width_o="2500" height_o="2501" data-src="https://freight.cargo.site/t/original/i/0e8c235479dda97b59d3f18dcad08a1ca858cc16c793ea47de2f5473507fe811/TB2_TESTS-04.png" data-mid="171644233" border="0" src="https://freight.cargo.site/w/1000/i/0e8c235479dda97b59d3f18dcad08a1ca858cc16c793ea47de2f5473507fe811/TB2_TESTS-04.png" /> <img width="1146" height="1166" width_o="1146" height_o="1166" data-src="https://freight.cargo.site/t/original/i/0c6f6380f7524bfa613d250d6f6cf410b04abe7d0b07cea2b7290a72c280723e/Screen-Shot-2021-06-03-at-4.48.55-PM.png" data-mid="171646986" border="0" src="https://freight.cargo.site/w/1000/i/0c6f6380f7524bfa613d250d6f6cf410b04abe7d0b07cea2b7290a72c280723e/Screen-Shot-2021-06-03-at-4.48.55-PM.png" /> ︎ Role/Category :&nbsp; Concept design, print/ graphic design, creative direction Partners : Mateo Paduano Timbuk2 ︎ ︎ https://dheenweening.com/all-the-rage Thu, 13 Dec 2018 17:14:30 +0000 memetics https://dheenweening.com/all-the-rage ALL THE RAGE ︎ S19 Urban Exploration Global Direction/Collection2018 <img width="6450" height="4200" width_o="6450" height_o="4200" data-src="https://freight.cargo.site/t/original/i/cb501372ab6b69d33cf10354fdb6d28ed463891f0dcd19f4a02e67d1a862aefc/S19_UE_CREATIVE_V3.jpg" data-mid="30573040" border="0" src="https://freight.cargo.site/w/1000/i/cb501372ab6b69d33cf10354fdb6d28ed463891f0dcd19f4a02e67d1a862aefc/S19_UE_CREATIVE_V3.jpg" /> <img width="6450" height="4200" width_o="6450" height_o="4200" data-src="https://freight.cargo.site/t/original/i/9d93097c1cae1f93d6cdd76958933c58e366c4339c31ace5e1cb6f27fdbeb431/S19_UE_CREATIVE_V36.jpg" data-mid="30573152" border="0" src="https://freight.cargo.site/w/1000/i/9d93097c1cae1f93d6cdd76958933c58e366c4339c31ace5e1cb6f27fdbeb431/S19_UE_CREATIVE_V36.jpg" /> <img width="6450" height="4200" width_o="6450" height_o="4200" data-src="https://freight.cargo.site/t/original/i/dc4e6a1ef6407ce962db7ef588391c611222aff7c520db7698a1364f362ca158/S19_UE_CREATIVE_V34.jpg" data-mid="30573198" border="0" src="https://freight.cargo.site/w/1000/i/dc4e6a1ef6407ce962db7ef588391c611222aff7c520db7698a1364f362ca158/S19_UE_CREATIVE_V34.jpg" /> <img width="6450" height="4200" width_o="6450" height_o="4200" data-src="https://freight.cargo.site/t/original/i/2725f1aad3186809debdedde09333da95b5bcca6204bc78db427c3d69e38d92c/S19_UE_CREATIVE_V32.jpg" data-mid="30573108" border="0" src="https://freight.cargo.site/w/1000/i/2725f1aad3186809debdedde09333da95b5bcca6204bc78db427c3d69e38d92c/S19_UE_CREATIVE_V32.jpg" />This is a glimpse into the direction/process and some of the thinking that set up the global design teams to ideate, concept, design, build and ultimately launch one of our strongest inline statement collections to date. Bold and commited with a grin. “Authentically built. Outrageously styled.” When retro-ing or evolving iconic design language and brand moments special care must be taken to protect the origin story and intent. At the same time, living in the past is a trap so metabolizing that memory and moment into a seed for new thoughts is essential for growth and relevance. Approaching this collection from contrasting yet linked perspectives (past/future) allowed us to honor the OG visual language and spirit of rebellious fun while also considering emerging ideas of protection and cultural deviations.&nbsp; Know your meme. <img width="6450" height="4200" width_o="6450" height_o="4200" data-src="https://freight.cargo.site/t/original/i/fa763adcea0d969cdacef082a7ce734094664388e1866883626d01233cf655d0/S19_UE_CREATIVE_V313.jpg" data-mid="30573221" border="0" src="https://freight.cargo.site/w/1000/i/fa763adcea0d969cdacef082a7ce734094664388e1866883626d01233cf655d0/S19_UE_CREATIVE_V313.jpg" /> <img width="6450" height="4200" width_o="6450" height_o="4200" data-src="https://freight.cargo.site/t/original/i/409175ed9dbeef082b48a9e1c81cab00ce01effaebd0d4177f21286d1c5129c5/S19_UE_CREATIVE_V35.jpg" data-mid="30573247" border="0" src="https://freight.cargo.site/w/1000/i/409175ed9dbeef082b48a9e1c81cab00ce01effaebd0d4177f21286d1c5129c5/S19_UE_CREATIVE_V35.jpg" /> <img width="6450" height="4200" width_o="6450" height_o="4200" data-src="https://freight.cargo.site/t/original/i/a4593ca2b60e879b91ea5c4f1c2f5cad4a41e55906f71ea5d03799da2919988e/S19_UE_CREATIVE_V33.jpg" data-mid="30573246" border="0" src="https://freight.cargo.site/w/1000/i/a4593ca2b60e879b91ea5c4f1c2f5cad4a41e55906f71ea5d03799da2919988e/S19_UE_CREATIVE_V33.jpg" /> <img width="499" height="580" width_o="499" height_o="580" data-src="https://freight.cargo.site/t/original/i/ed1f670f555b076492bfb2d78494a785344163448f09d6feadcbadc53e30708d/the-north-face-92-rage-collection-12.jpg" data-mid="30573480" border="0" src="https://freight.cargo.site/w/499/i/ed1f670f555b076492bfb2d78494a785344163448f09d6feadcbadc53e30708d/the-north-face-92-rage-collection-12.jpg" /> <img width="1000" height="666" width_o="1000" height_o="666" data-src="https://freight.cargo.site/t/original/i/9c34f4ed2c602340999a2185635fecb15c9346b20f63fc7b87333603ba3d34c9/92-rage-north-face.jpg" data-mid="30573479" border="0" src="https://freight.cargo.site/w/1000/i/9c34f4ed2c602340999a2185635fecb15c9346b20f63fc7b87333603ba3d34c9/92-rage-north-face.jpg" /> <img width="499" height="580" width_o="499" height_o="580" data-src="https://freight.cargo.site/t/original/i/67d30d6f22f9a8825e5dba64263ce590f51bc4aa242e4a73186fb3f90ef0dc12/the-north-face-92-rage-collection-14.jpg" data-mid="30573482" border="0" src="https://freight.cargo.site/w/499/i/67d30d6f22f9a8825e5dba64263ce590f51bc4aa242e4a73186fb3f90ef0dc12/the-north-face-92-rage-collection-14.jpg" /> <img width="499" height="580" width_o="499" height_o="580" data-src="https://freight.cargo.site/t/original/i/6394a9e4acea5596a3ccbd26b07564b654e69b0f97980bcad012dc914ae1bd5c/the-north-face-92-rage-collection-19.jpg" data-mid="30573486" border="0" src="https://freight.cargo.site/w/499/i/6394a9e4acea5596a3ccbd26b07564b654e69b0f97980bcad012dc914ae1bd5c/the-north-face-92-rage-collection-19.jpg" /> <img width="1943" height="1310" width_o="1943" height_o="1310" data-src="https://freight.cargo.site/t/original/i/3b53f13563d1a75d0dc2ed40825100dc8f499d3a84e664876f9f2e861d8c0c54/rage_screen1.png" data-mid="30574590" border="0" src="https://freight.cargo.site/w/1000/i/3b53f13563d1a75d0dc2ed40825100dc8f499d3a84e664876f9f2e861d8c0c54/rage_screen1.png" /> <img width="2568" height="1288" width_o="2568" height_o="1288" data-src="https://freight.cargo.site/t/original/i/c8a6c7c51a433e33a4504160ed76b7c9617210607e14a008d06d6803712795c0/Screen-Shot-2018-12-10-at-3.41.35-PM.png" data-mid="30574493" border="0" src="https://freight.cargo.site/w/1000/i/c8a6c7c51a433e33a4504160ed76b7c9617210607e14a008d06d6803712795c0/Screen-Shot-2018-12-10-at-3.41.35-PM.png" /> <img width="6450" height="4200" width_o="6450" height_o="4200" data-src="https://freight.cargo.site/t/original/i/4de9dd6c433c5551e90e20de84c0a7378980c6c1146823efb931ec19e4231900/S19_UE_CREATIVE_V332.jpg" data-mid="30573940" border="0" src="https://freight.cargo.site/w/1000/i/4de9dd6c433c5551e90e20de84c0a7378980c6c1146823efb931ec19e4231900/S19_UE_CREATIVE_V332.jpg" /> ︎ &nbsp;- Creative direction , Design direction Design - Tessa Luken, Terez Havenzack (sorry if fucked your spelllings up ladies. You guys crushed it!) ︎ ︎ https://dheenweening.com/nineteen-ninety-now Wed, 28 Feb 2018 23:52:41 +0000 memetics https://dheenweening.com/nineteen-ninety-now NINETEEN NINETY NOW ︎ The North Face xTimberland Capsule2017 <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/60117502acb70c53776b0cd365c5edb29c61e20e21af501686b4df6a85e049bb/the-north-face-timberland-00-2.jpg" data-mid="12127806" border="0" src="https://freight.cargo.site/w/1000/i/60117502acb70c53776b0cd365c5edb29c61e20e21af501686b4df6a85e049bb/the-north-face-timberland-00-2.jpg" /> <img width="1128" height="761" width_o="1128" height_o="761" data-src="https://freight.cargo.site/t/original/i/bef455eef38eb283abc75f36f67d784b6e126262d7087b9b132ca033a00ec860/51880-carousel-tnf-tbl-collab-boot-1128x761_7.jpeg" data-mid="12943176" border="0" src="https://freight.cargo.site/w/1000/i/bef455eef38eb283abc75f36f67d784b6e126262d7087b9b132ca033a00ec860/51880-carousel-tnf-tbl-collab-boot-1128x761_7.jpeg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/137cb462704348d24c16c3ccb6a37f6ac23ed89b25a670248295d55163c41267/the-north-face-timberland-00-5.jpg" data-mid="12127807" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/137cb462704348d24c16c3ccb6a37f6ac23ed89b25a670248295d55163c41267/the-north-face-timberland-00-5.jpg" /> <img width="1108" height="980" width_o="1108" height_o="980" data-src="https://freight.cargo.site/t/original/i/5895597b4ce4b82544df23bdd237176117a662e0cbcaf9b6eab4f408a51e89b6/51880-groupshot-tnf-tbl-collab-1108x1108_2-2.jpeg" data-mid="12943183" border="0" src="https://freight.cargo.site/w/1000/i/5895597b4ce4b82544df23bdd237176117a662e0cbcaf9b6eab4f408a51e89b6/51880-groupshot-tnf-tbl-collab-1108x1108_2-2.jpeg" />Rugged nostalgia is at the heart of this collaborative effort. Two storied icons converge as the chosen protection of a population armoring themselves against the elements. Cold streets and RZA beats. Although “Tims” and “North Face” puffers are all world natives at this point, New York, New York is the origin of this concept. Recognizing and rewarding the subculture of loyal fans and afficianados in the 5 boroughs who rep our brands was key, so finding the design elements to bridge the Nuptse and Timberland’s insulated boot was the focus. Color, materiality, proportion and a deep respect for both brand origins led us to a tightly connected offering with considered details. The best collabs manifest something that’s often not possible for a single brand to do on its own. Some results are deeply connected while others feed the hype machine or are self indulgent. Some are organic, some mandated. Some are for dollars and some are for the brands and those who love them. TNF and Timbs are for the people. Honey wheat dreams and bubble goose wishes. <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/2aed5a0275cb4c41abbbcebf62aee3a3d5cc402ad9b3453529f6714ec422d41a/the-north-face-timberland-00-6.jpg" data-mid="12127808" border="0" src="https://freight.cargo.site/w/1000/i/2aed5a0275cb4c41abbbcebf62aee3a3d5cc402ad9b3453529f6714ec422d41a/the-north-face-timberland-00-6.jpg" /> <img width="3720" height="2880" width_o="3720" height_o="2880" data-src="https://freight.cargo.site/t/original/i/706ddf9d2b278ce328e9eca1c657906b940894d805d5cae9a0a26142c80d6672/the-north-face-BlackBrown-X-Timberland-Nuptse-Jacket.jpeg" data-mid="12127805" border="0" src="https://freight.cargo.site/w/1000/i/706ddf9d2b278ce328e9eca1c657906b940894d805d5cae9a0a26142c80d6672/the-north-face-BlackBrown-X-Timberland-Nuptse-Jacket.jpeg" /> <img width="3720" height="2880" width_o="3720" height_o="2880" data-src="https://freight.cargo.site/t/original/i/2a555d89cac6d9cda9ab920cd441acfb0a90205afafbd989f7b93671074da411/the-north-face-BlackBrown-X-Timberland-Nuptse-Jacket-2.jpeg" data-mid="12127804" border="0" src="https://freight.cargo.site/w/1000/i/2a555d89cac6d9cda9ab920cd441acfb0a90205afafbd989f7b93671074da411/the-north-face-BlackBrown-X-Timberland-Nuptse-Jacket-2.jpeg" /> <img width="1128" height="761" width_o="1128" height_o="761" data-src="https://freight.cargo.site/t/original/i/f08c17a59adf79642fdfcb6a54ce97846293984e0115180fad9a3a8a50639c26/51880-carousel-tnf-tbl-collab-jacket-1128x761_7.jpeg" data-mid="12943180" border="0" src="https://freight.cargo.site/w/1000/i/f08c17a59adf79642fdfcb6a54ce97846293984e0115180fad9a3a8a50639c26/51880-carousel-tnf-tbl-collab-jacket-1128x761_7.jpeg" /> <img width="1128" height="761" width_o="1128" height_o="761" data-src="https://freight.cargo.site/t/original/i/1f9df51538c05c5bc6b6893bbf7577d4626d0a42950075bf6574f8045795766d/51880-carousel-tnf-tbl-collab-boot-1128x761_8.jpeg" data-mid="12943178" border="0" src="https://freight.cargo.site/w/1000/i/1f9df51538c05c5bc6b6893bbf7577d4626d0a42950075bf6574f8045795766d/51880-carousel-tnf-tbl-collab-boot-1128x761_8.jpeg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/10090f9fad7d37c6a63feb9aad30bfb6966b001cdcda7bb146d3c6ef4878ec1a/The-North-Face-x-Timerland-6-Inch-Boot-2.jpg" data-mid="12127810" border="0" src="https://freight.cargo.site/w/1000/i/10090f9fad7d37c6a63feb9aad30bfb6966b001cdcda7bb146d3c6ef4878ec1a/The-North-Face-x-Timerland-6-Inch-Boot-2.jpg" /> ︎ Role/Catagory - Concept, creative direction (product), design direction, textile design&nbsp; Product Manager - Scott Ellison : TNF, Timberland partners Photography - Jonathan Mannion ︎ ︎ https://dheenweening.com/urban-ascent Wed, 28 Feb 2018 23:52:43 +0000 memetics https://dheenweening.com/urban-ascent URBAN ASCENT ︎ The North Face Cryos Collection2017/2018 <img width="4480" height="6720" width_o="4480" height_o="6720" data-src="https://freight.cargo.site/t/original/i/69bee0b1ac3aa1d338b8e4284005976f0c83dcb7c8aedcb48d71447459581454/NF0A35CU-YKT_M_Cryos_Expedition_GTX_Parka_Studio_Silo-Ghost_on_Figure_F17_0600.jpeg" data-mid="12879934" border="0" src="https://freight.cargo.site/w/1000/i/69bee0b1ac3aa1d338b8e4284005976f0c83dcb7c8aedcb48d71447459581454/NF0A35CU-YKT_M_Cryos_Expedition_GTX_Parka_Studio_Silo-Ghost_on_Figure_F17_0600.jpeg" /> <img width="6678" height="4444" width_o="6678" height_o="4444" data-src="https://freight.cargo.site/t/original/i/054b11223f8d2e3fd66c8db2a89045dcea45a83734f0d9df6d72b1dbdfb423f0/NF0A32YJ-YRK_M_Cryos_Hiker_mens_boot_Studio_F17_Hero.jpeg" data-mid="12127818" border="0" src="https://freight.cargo.site/w/1000/i/054b11223f8d2e3fd66c8db2a89045dcea45a83734f0d9df6d72b1dbdfb423f0/NF0A32YJ-YRK_M_Cryos_Hiker_mens_boot_Studio_F17_Hero.jpeg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/84a70d5fe5810f83d151fd7c5dbe59609db986ac2058e6eeb8a3c1fa510471b3/Copy-of-NF0A35CA-DYZ_W_Cryos-Expedition-GTX-Parka_Hero_F17__1501.jpg" data-mid="12899472" border="0" src="https://freight.cargo.site/w/1000/i/84a70d5fe5810f83d151fd7c5dbe59609db986ac2058e6eeb8a3c1fa510471b3/Copy-of-NF0A35CA-DYZ_W_Cryos-Expedition-GTX-Parka_Hero_F17__1501.jpg" /> A premium lifestyle outerwear collection with an ethos rooted in the top tier technical outerwear crafted for the harshest conditions. This project was about addressing an emerging consumer by expressing our techhical prowess and mountaingeering origins using lux materials, re-interpreted sillhouettes and advanced construction. Multiple product teams, top tier retail partners, marketing, PR, consumer insights teams and agency partners all played a role in leveraging our equity into this collection. We developed a custom a branding system and trim packages, engineered fabrics and challenged our development, construction and patternmaking teams to execute new forms and details. Sourcing and manufacturing were pushed to achieve the designers’ vision and the merch and product teams needed to fundamentally alter their target and voice to make the vision consistent, relevant and true to the intent. I worked with marketing and brand to focus the imagery and communication on the material beauty and premium build of the product while while teasing out the parallels of brand DNA and the rugged environments in the soul of of the collection. The City is calling and we must go. <img width="4480" height="6720" width_o="4480" height_o="6720" data-src="https://freight.cargo.site/t/original/i/e6e46b19d7b06e4053e47855613697093eae898b9eb8b0d607c3d21b9a6baee6/NF0A35CD-JK3_W_Cryos_Down_Vest_studio_Hero_F17_3189.jpeg" data-mid="12127828" border="0" src="https://freight.cargo.site/w/1000/i/e6e46b19d7b06e4053e47855613697093eae898b9eb8b0d607c3d21b9a6baee6/NF0A35CD-JK3_W_Cryos_Down_Vest_studio_Hero_F17_3189.jpeg" /> <img width="4400" height="2935" width_o="4400" height_o="2935" data-src="https://freight.cargo.site/t/original/i/f25a36205000cfdd40a2ff6d966fb103d284e6b1ad4d9e15a58f8bb3aeb400b8/DSC02796.jpeg" data-mid="12899534" border="0" src="https://freight.cargo.site/w/1000/i/f25a36205000cfdd40a2ff6d966fb103d284e6b1ad4d9e15a58f8bb3aeb400b8/DSC02796.jpeg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/32778c39a2f0ac237175e2974accd58fcc4e716c53c3c641861ed3c0ebd83287/NF0A32YK-YUK_M_Mens_Cryos_Boot_Studio_Hero_F17.jpeg" data-mid="12127826" border="0" src="https://freight.cargo.site/w/1000/i/32778c39a2f0ac237175e2974accd58fcc4e716c53c3c641861ed3c0ebd83287/NF0A32YK-YUK_M_Mens_Cryos_Boot_Studio_Hero_F17.jpeg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/4a51ebbfdedc94090ae73e87cafdc0ec0490d5cc6e95a1218e30b36e4602bdea/NF0A35CU-YKT_M_Cryos_Expedition_GTX_Parka_Studio_TNF_Logo_Detail_F17.jpeg" data-mid="12127822" border="0" src="https://freight.cargo.site/w/1000/i/4a51ebbfdedc94090ae73e87cafdc0ec0490d5cc6e95a1218e30b36e4602bdea/NF0A35CU-YKT_M_Cryos_Expedition_GTX_Parka_Studio_TNF_Logo_Detail_F17.jpeg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/5778091ba96dac5179b1529125c8514cd2613caead3a7875004c01d5fbca44c5/NF0A34OH-KS7_M_Cryos_Leather_Glove_Studio_Laydown_Hero_F17.jpeg" data-mid="12879947" border="0" src="https://freight.cargo.site/w/1000/i/5778091ba96dac5179b1529125c8514cd2613caead3a7875004c01d5fbca44c5/NF0A34OH-KS7_M_Cryos_Leather_Glove_Studio_Laydown_Hero_F17.jpeg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/65f45275c82af36e8520a7bb7dbf5f6f8c8d4c3a589e18a640ab9f41f4a646bc/NF0A32YL-YUK_W_CryosHiker_Location_Hero_F17__W_CryosDownParka_Location_Hero_F17__2478.jpeg" data-mid="12880406" border="0" src="https://freight.cargo.site/w/1000/i/65f45275c82af36e8520a7bb7dbf5f6f8c8d4c3a589e18a640ab9f41f4a646bc/NF0A32YL-YUK_W_CryosHiker_Location_Hero_F17__W_CryosDownParka_Location_Hero_F17__2478.jpeg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/bca9f875d77ca76ce163fd6550c9e58c385692b3b43ca708655bcb532256e547/NF0A35CU-YKT_M_Cryos_Expedition_GTX_Parka_Studio_GORETex_F17.jpeg" data-mid="12880405" border="0" src="https://freight.cargo.site/w/1000/i/bca9f875d77ca76ce163fd6550c9e58c385692b3b43ca708655bcb532256e547/NF0A35CU-YKT_M_Cryos_Expedition_GTX_Parka_Studio_GORETex_F17.jpeg" /> <img width="6585" height="4390" width_o="6585" height_o="4390" data-src="https://freight.cargo.site/t/original/i/0412015ba9dd5c101e1093b08feb824b93aa9bb6e296b1a93543ad9aad2b38e5/NF0A35CF-FN4_W_CryosDownBomber_location_HoodHero_F17__1143.jpeg" data-mid="12127820" border="0" src="https://freight.cargo.site/w/1000/i/0412015ba9dd5c101e1093b08feb824b93aa9bb6e296b1a93543ad9aad2b38e5/NF0A35CF-FN4_W_CryosDownBomber_location_HoodHero_F17__1143.jpeg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/26972f43493e38717cc28f376a3af3afff12fd04f04181bb665607a3bed6b583/NF0A2YA1-KX7_W_Womens_Cryos_Tall_Studio_Laydown_Hero_F17.jpeg" data-mid="12127824" border="0" src="https://freight.cargo.site/w/1000/i/26972f43493e38717cc28f376a3af3afff12fd04f04181bb665607a3bed6b583/NF0A2YA1-KX7_W_Womens_Cryos_Tall_Studio_Laydown_Hero_F17.jpeg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/0e0918488bb29027d84ea68fbdab22fff3ec2a4cf69c0f895cb89d87df5a798d/NF0A356G-DYX_W_Cryos_Cashmere_Pom_Beanie_Studio_Laydown_Hero_F17_White.jpeg" data-mid="12127823" border="0" src="https://freight.cargo.site/w/1000/i/0e0918488bb29027d84ea68fbdab22fff3ec2a4cf69c0f895cb89d87df5a798d/NF0A356G-DYX_W_Cryos_Cashmere_Pom_Beanie_Studio_Laydown_Hero_F17_White.jpeg" /> ︎ Role/Category - Art direction (product), textile design, branding, design direction,&nbsp; supercollaborator Design Direction - Paxton Madison : TNF Product Design - Paxton Madison, Kelly Vince, Brandon Coleman, Lisa Sakai Art Direction/Marketing- Shane Dunn : TNF Brand - Stephen Youngblade : TNF Photography - Clayton Boyd : TNF ︎ ︎ https://dheenweening.com/the-globe-is-yours Tue, 22 May 2018 18:28:28 +0000 memetics https://dheenweening.com/the-globe-is-yours ︎THE GLOBE IS YOURS Wayfinder Concept 2016 The wayfinder concept was an investigation in to the evolution of&nbsp; philosophy and practice of mapmaking and cartography and its relationship to culture, art and visual information. I dug into research and philosophy of how unplanned city networks organize organically similar to cellular structures and systems in nature to how the type of fence attached to a residence shifts the perception of status. I pulled visual referenced from artists, thinkers and scientists to show the spectrum of the potentials. There is a deep pool of ideas related to the angles of perception, intent and meaning with regards to this concept. The goal was to spark thought and conversation around this age old method of innately biased “data visualization” and figure out how to apply it in a seasonal and ongoing way to textile design, graphics and visual communication. From this early presentation I then worked with the design team to concept an application for apparel and designed a series of prints flipping cartographic symbols and information into ideas around traditional ideas of shirting prints and textile genres. I can talk about this one a lot. This floats my boat. <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/1404489b24dd343aae38a7d6ac2e179fcbd132a058cb6eae5bea6136dca45711/WAYFINDER_ASDECK.jpg" data-mid="16839954" border="0" src="https://freight.cargo.site/w/1000/i/1404489b24dd343aae38a7d6ac2e179fcbd132a058cb6eae5bea6136dca45711/WAYFINDER_ASDECK.jpg" /> <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/18cb64cc04e0631518c88b43ba81d193badabdd661256f44bb3a5534622bfc12/WAYFINDER_ASDECK2.jpg" data-mid="16839955" border="0" src="https://freight.cargo.site/w/1000/i/18cb64cc04e0631518c88b43ba81d193badabdd661256f44bb3a5534622bfc12/WAYFINDER_ASDECK2.jpg" /> <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/2d61569c462ff7abc705e980166f601b976c38dd0f1ca35e1c308be1c5820560/WAYFINDER_ASDECK3.jpg" data-mid="16839956" border="0" src="https://freight.cargo.site/w/1000/i/2d61569c462ff7abc705e980166f601b976c38dd0f1ca35e1c308be1c5820560/WAYFINDER_ASDECK3.jpg" /> <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/deeea82244b3bfdccb64b1e8c0e8d45e483312d88046f86c3472db97efad915f/WAYFINDER_ASDECK4.jpg" data-mid="16839957" border="0" src="https://freight.cargo.site/w/1000/i/deeea82244b3bfdccb64b1e8c0e8d45e483312d88046f86c3472db97efad915f/WAYFINDER_ASDECK4.jpg" /> <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/c07fa7858329099d8d2c1e3dde3dc869c1ae454f95573f68a1da2595e810abd3/WAYFINDER_ASDECK5.jpg" data-mid="16839958" border="0" src="https://freight.cargo.site/w/1000/i/c07fa7858329099d8d2c1e3dde3dc869c1ae454f95573f68a1da2595e810abd3/WAYFINDER_ASDECK5.jpg" /> <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/de7e0fb80ce545adfe56a98d17a98f123ac88a0309e7c473dd2b06af622e77bc/WAYFINDER_ASDECK6.jpg" data-mid="16839959" border="0" src="https://freight.cargo.site/w/1000/i/de7e0fb80ce545adfe56a98d17a98f123ac88a0309e7c473dd2b06af622e77bc/WAYFINDER_ASDECK6.jpg" /> <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/405c81a61bec0e0952f8b2ca760013ce1b1c40b5208021ba5146654178b535ba/WAYFINDER_ASDECK7.jpg" data-mid="16839960" border="0" src="https://freight.cargo.site/w/1000/i/405c81a61bec0e0952f8b2ca760013ce1b1c40b5208021ba5146654178b535ba/WAYFINDER_ASDECK7.jpg" /> <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/8a3641e5e2163803bb8bcc0f81b05dfdace625ff15c359f213abfc5dca2f3b2c/WAYFINDER_ASDECK8.jpg" data-mid="16839961" border="0" src="https://freight.cargo.site/w/1000/i/8a3641e5e2163803bb8bcc0f81b05dfdace625ff15c359f213abfc5dca2f3b2c/WAYFINDER_ASDECK8.jpg" /> <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/99674a256ddd77bf8f8d60fbaca7220b5ec5e0d48d86db709eac592c89cfd2aa/WAYFINDER_ASDECK9.jpg" data-mid="16839962" border="0" src="https://freight.cargo.site/w/1000/i/99674a256ddd77bf8f8d60fbaca7220b5ec5e0d48d86db709eac592c89cfd2aa/WAYFINDER_ASDECK9.jpg" /> <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/1c0af73516a0e086211050f1f4893039495c720c1131b122df6c43236152b5ee/WAYFINDER_ASDECK10.jpg" data-mid="16839963" border="0" src="https://freight.cargo.site/w/1000/i/1c0af73516a0e086211050f1f4893039495c720c1131b122df6c43236152b5ee/WAYFINDER_ASDECK10.jpg" /> <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/447362e729c7ae8f4e4da5524ecf77140e7f01a44c0ff16e82e4b769a4e7f5ba/WAYFINDER_ASDECK11.jpg" data-mid="16839964" border="0" src="https://freight.cargo.site/w/1000/i/447362e729c7ae8f4e4da5524ecf77140e7f01a44c0ff16e82e4b769a4e7f5ba/WAYFINDER_ASDECK11.jpg" /> <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/b42b7bc23c3276d0d184484e33a0694ece99cc6ad7506c869add53e7f0fcb04c/WAYFINDER_ASDECK12.jpg" data-mid="16839965" border="0" src="https://freight.cargo.site/w/1000/i/b42b7bc23c3276d0d184484e33a0694ece99cc6ad7506c869add53e7f0fcb04c/WAYFINDER_ASDECK12.jpg" /> <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/14b183b53d014d51dbdf4a4bb4855f060e638de73b53698289cb9db04e960ed3/WAYFINDER_ASDECK13.jpg" data-mid="16839966" border="0" src="https://freight.cargo.site/w/1000/i/14b183b53d014d51dbdf4a4bb4855f060e638de73b53698289cb9db04e960ed3/WAYFINDER_ASDECK13.jpg" /> <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/0b29f237d096989b346b09b187eb7f9462e8b3daedc7141b68671ddcfce100c7/WAYFINDER_ASDECK14.jpg" data-mid="16839967" border="0" src="https://freight.cargo.site/w/1000/i/0b29f237d096989b346b09b187eb7f9462e8b3daedc7141b68671ddcfce100c7/WAYFINDER_ASDECK14.jpg" /> ︎Role/Category - concept, art direction, textile design, existential beachcombing, design thinking&nbsp; ︎︎ &nbsp;