NINE
TEEN NINETY NOW

The North Face x
Timberland Capsule

2017

Rugged nostalgia is at the heart of this collaborative effort. Two storied icons converge as the chosen protection of a population armoring themselves against the elements. Cold streets and RZA beats. Although “Tims” and “North Face” puffers are all world natives at this point, New York, New York is the origin of this concept. Recognizing and rewarding the subculture of loyal fans and afficianados in the 5 boroughs who rep our brands was key, so finding the design elements to bridge the Nuptse and Timberland’s insulated boot was the focus. Color, materiality, proportion and a deep respect for both brand origins led us to a tightly connected offering with considered details.

The best collabs manifest something that’s often not possible for a single brand to do on its own. Some results are deeply connected while others feed the hype machine or are self indulgent. Some are organic, some mandated. Some are for dollars and some are for the brands and those who love them. TNF and Timbs are for the people.

Honey wheat dreams and bubble goose wishes.

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Role/Catagory - Concept, creative direction (product), design direction, textile design 
Product Manager - Scott Ellison : TNF, Timberland partners
Photography - Jonathan Mannion

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